N
Northwind
Our own brand · SaaS for social media teams
Brief
Autoposter for small agencies and in-house teams. Audience: SMM managers at 5–50 person companies in the EU. Tone: plain, a little nerdy, never salesy. Competitors: Buffer, Hootsuite, Typefully. Goal for Q4: 1,000 trial sign-ups.
Content pillarsthis month vs target
Education34% · 40%
Product44% · 30%
Culture22% · 30%
This week’s goalsOct 12 – 18
IInstagram · 3 posts a week2 published, 1 scheduled
inLinkedIn · 2 posts a week1 scheduled
TTelegram · digest every Thursdayin review
What the AI knowslearned from chats · editableSee all 14
Never mention prices in posts — link to the pricing page instead.from chat “Q4 content plan” · Maria
Emoji only on Instagram and Telegram, never on LinkedIn.added by you
How-to posts get 3× more comments than announcements on LinkedIn.from analytics · Oct 12