Spring launch plan
OwnerAOalexStatusIn progressLaunchMar 20, 2027+ Add property
One goal: 200 pre-orders before launch day. Every task below should move that number.
Timeline
+⋮⋮
Teasers start four weeks out. The waitlist page goes live with the first teaser, so every post has somewhere to send people.
maria · 1h
Can we get the page live a week earlier?
Can we get the page live a week earlier?
Reply
Week 1 — teasers
Three close-ups, no product name. Instagram and TikTok only.
Three close-ups, no product name. Instagram and TikTok only.
Week 2 — behind the scenes
Must have
Waitlist page
Product photos
Launch email
Nice to have
Creator kits
Pop-up in Milan
“Show the linen in daylight. Nobody buys linen from a studio shot.” — Marta
ContentTable FilterSort
| Name | Channel | Status | Date |
|---|---|---|---|
| Teaser 1 · close-up | Scheduled | Feb 20 | |
| Teaser 2 · texture | TikTok | Draft | Feb 23 |
| + New |
JSON{ "utm_campaign": "spring-27", "utm_medium": "social" }
Type “/” for blocks, “@” to mention, “[[” to link a page